Who is Rashaad King?
Creativity. Culture. Story. Strategy. Soul.
My work has taken me from local stages to national campaigns, but the heart of it hasn't changed. It's all about story, people and impact. That's the throughline in everything I do.
the background
Rashaad King is an American screenwriter, producer, author and entrepreneur from Atlanta, Georgia. His experience stems back nearly 20 years working in entertainment, gaining early professional experience as a teenager with ESPN, the NFL and Emmy Award-winning television productions. At 19, he wrote, produced, and directed his first independent short film, A Dream Deferred, and has since created and led projects across entertainment, business, education and social impact. He is the founder of Lifeline Creative Industries and the Diamond Heart Legacy Foundation, collaborating with major brands and networks including Paramount Pictures, Dick Clark Productions, OWN, AT&T, Nike, American Cancer Society and the NAACP Image Awards. Driven by creativity, soul, and strategic vision, Rashaad helps brands, creators and communities bring ambitious projects to life.
Story.
Everything starts with story. It’s the thread that connects people to ideas, brands and each other and it's the piece that makes projects unforgettable. I work to uncover the story at the core and bring it to life with intention.
Strategy.
A great story needs direction. I combine creativity with a clear plan. Whether it’s developing IP, shaping campaigns or guiding talent, I make sure the work doesn’t just look good but actually works.
Soul.
Soul is the part of the work you can’t measure but you can feel. It’s culture. It's rhythm. It's showing up in ways strategy alone never could. It's what gives projects their staying power beyond the headlines.
15+ YEARS
Experience
Targeted support and encouragement through almost two decades of experience
100+
Projects
100%
Confident
Let's work together on your goals
E-Mail: hello@rashaadking.com
Atlanta, GA | Los Angeles, CA | Las Vegas, NV